Hybrid Franchising – A Digital Franchise

Editorial Team

Everything about Hybrid Franchising Business Model

Chances are, you have heard of a traditional business franchise model, where a franchisor owns the right to a trademark or name and licenses the franchisee to use that name. The franchisor could also provide a range of services and support, while the franchisee operates according to franchisor’s standards.

The concept of traditional franchising has been around since the nineteenth century, but new times ask for a new business model: hybrid franchising.

What is Hybrid Franchising?

Hybrid Franchising is the new player in the world of franchise business models. It is an integration of physical and digital franchises; whereby traditional businesses are transformed digitally to a multi-functional hybrid franchise platform.

In a nutshell, take a traditional brick-and-mortar franchise, digitise it, and integrate it with other business ideas to form hybrid franchising. Different teams and business models collaborate to help the franchises grow their businesses.

Seems confusing? Don’t worry. If you have never heard of Hybrid Franchising, you are at the right place! We will train you, put you onboard in our teams, develop a customer base and even manage the whole business for you.

Read up on the various parts that build up our Hybrid Franchising business model in our related articles below!

Digital Franchising

With the increased popularity of cloud-based applications, the internet is now able to revolutionize the way traditional franchises operate.

The new digital franchise model presents a type of right or license sold to a franchisee. This license provides the ownership of a local market or access to a digital technology, which will enable them to create a local business under the parent trademark.

Digital franchising is an ideal method for businesses that need local distribution. In this model, franchisees receive the rights to specific geographical areas and make profit through web and mobile eCommerce in the marketed territory.

When is digital franchising appropriate?

Digital franchising is an ideal model for:

  • Low-tech verticals, where local companies are attempting to connect with local consumers.
  • On-the-ground business owners who understand the local market, where user acquisition and retention can be improved through local content management and oversight.
  • Secondary and tertiary markets, who are not connected digitally with the local clients.

Integrated Marketing

Now, that digital franchising is a little clearer, let us talk about integrated marketing.

Integrated marketing is a combination of two or more business models that are combined and interlinked together. It is a process of arranging various marketing channels and activities to work in tandem to promote products and services to all your customers more effectively.

Why are integrated marketing campaigns effective?

Integrated marketing campaigns are generally more effective than running separate campaigns for each marketing channel.

Integrated marketing campaigns offer the following benefits:

  • They reach a wider audience.
  • They build trust with the audience, as it sees a consistent message on different channels.
  • They have a greater chance of being seen on different channels.
  • They save you money, as they can be repurposed for different marketing channels.

    Take Your Business to the Next Level with Hybrid Franchising

    Today is the day to take your business to the next level. With Hybrid Franchising, you will be able to take advantage of the digital world, while integrating multiple business models such as network marketing, affiliate marketing and ecommerce marketing together in a single, more effective model.

    Click here to learn more about our different franchisee packages.

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